June 15, 2012
One of the first things I notice when I come to any city is
the ads. I look out for hoardings, print ads, ads in transit (such as those in
subway stations, buses, and so on), and, of course, TV ads. I’ve been doing
this since I was 8 or so, so maybe I was destined to work with marketing after
all.
When it comes to Toronto… God, the range of advertising here
is so hard to pin down. On the one hand, you have TV ads which are usually about
competitor bashing or product differentiation. Pretty standard, though, may I
say, the Pepsi ad where the Coke employee drinks Pepsi and switches bandwagons?
I seriously doubt that ad would have gotten permission to show in India!
On the other hand, you have some seriously inspired text ads
at bus stands (my favorites were ‘Don’t worry Jesus, lots of kids have two dads
these days. Happy Father’s Day.’ and Bell’s ‘Neighbours are for borrowing
sugar, not internet.’ I’m really going to have to start taking pictures going
forward, because it’s impossible to track these down online!)
I’ve decided to make note, on a monthly basis, of: 1. The
brand you absolutely could not ignore that month (for overall ad presence &
coverage across mediums), 2. The ad(s) I loved that month, and 3. Online
campaigns that caught my eye. Watch out for this month’s roundup at the end of
the month!
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